Digital Iron Group
DIG is an intelligence and advisory platform built for the decision-makers at the top of the heavy equipment and agriculture industries. Not a trade publication. Not a general industry blog. We produce the kind of analysis, data, and structured frameworks that help the right people make higher-quality decisions faster.
To raise the quality of decision-making at the top of the heavy equipment and agriculture industries — by building the intelligence infrastructure that serious operators, strategists, and capital allocators actually deserve.
Jon Rossi
Co-FounderJon brings over 2 decades of experience in heavy equipment distribution, dealer operations, and capital markets. He has worked across the OEM, dealer, and investor ecosystem and founded DIG to bridge the information gap that has historically fragmented these stakeholders. Jon has also worked with on-highway fleets, telematics, and predictive maintenance.
LinkedInMo Hamid
Co-FounderMo brings a technology and venture background to DIG, having worked with early-stage companies building software for industrial and agricultural markets. He leads DIG's product and technology efforts and its engagement with the startup and investor community.
LinkedInBrian Giamo
Co-FounderBrian Giamo brings more than 20 years of experience in heavy equipment and construction technology. He has advised major OEMs, including Caterpillar and CNH, and their dealer networks on technology and go-to-market strategy. Brian also founded Activate OS, leading the equipment management software company through its acquisition by Sandhills Global.
LinkedInTawnya Denny
Business DevelopmentTawnya brings two decades of hands-on experience across the heavy equipment industry, including agriculture, OEM product support and marketing, environmental remediation, equipment dealerships, and construction and mining. She helps businesses leverage DiG’s offerings to expand their capabilities, strengthen their market position, and achieve their goals.
LinkedInPractitioner First
We are building for the people who operate in this industry every day — not for observers.
Signal Over Noise
Every piece of content and data on DIG is curated for relevance. We do not publish for volume.
Structured Access
DIG's frameworks — for pilots, software evaluation, and deal intelligence — give structure to decisions that are usually made informally.
Transparent Outcomes
Pilot results, software evaluations, and market data are published with methodology. No black boxes.
Contact DIG
For press inquiries, partnership conversations, advisory engagements, or general questions — reach out and we will respond within 48 hours.