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CATCaterpillar$825.39+1.80%•
DEDeere & Co.$663.04-1.27%•
CNHCNH Industrial$12.77-0.66%•
AGCOAGCO Corp.$111.29-2.57%•
URIUnited Rentals$1031.18+3.04%•
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MTWManitowoc$22.46+4.66%•
CATCaterpillar$825.39+1.80%•
DEDeere & Co.$663.04-1.27%•
CNHCNH Industrial$12.77-0.66%•
AGCOAGCO Corp.$111.29-2.57%•
URIUnited Rentals$1031.18+3.04%•
ALTGAlta Equipment$6.20+1.97%•
TTCToro Company$97.33+0.94%•
HRIHerc Holdings$131.32+5.22%•
MGRCMcGrath RentCorp$114.89+0.47%•
MTWManitowoc$22.46+4.66%•
FILMORE×DiG

Market Report · Virginia · Q3 2026

Virginia equipment demand holds into year-end, with a stronger fourth quarter ahead

Five quarters of growth, and the next wave isn't coming from data centers. Filmore's data shows where the iron is really moving, with Digital Iron Group perspectives for dealers.

5
Straight quarters of growth
Q4
Forecast inside the report
10
Proprietary figures
1
Leading indicator dealers miss

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10 pages · 10 figures · PDF

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A preview of the data

The growth isn't where you'd expect

FIG. 7

Five straight quarters of growth

Quarterly purchase trend, plus Filmore's forecast for the rest of 2026.

Unlock in the full report
FIG. 2

The counties driving growth

Which Virginia counties are buying, and what's behind it.

Unlock in the full report
FIG. 8

When Virginia buys

The seasonal pattern every dealer should plan around.

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Featured perspectives

From the teams behind the report

"Project activity tells you when a move will happen, roughly six months in advance. For a dealer choosing inventory or a rental company planning fleet locations, that lead time is worth more than a precise estimate that arrives too late."
Martin Roth

Martin Roth

Co-founder & CEO, Filmore

"We resolve every transaction to county, machine type and manufacturer, across more than two million project records and two million equipment records. That is how you see what the rental fleets are hiding."
Josh Nguyen

Josh Nguyen

Co-founder & CTO, Filmore

"The headlines are about data centers, but the dealers winning in Virginia are looking somewhere else entirely. This report shows where to put inventory before the fourth quarter arrives."
Jon Rossi

Jon Rossi

Founder & Editor-in-Chief, DiG